USER FRIENDLY,
February 7, 2011
This
review is from: Conversational Capital: How to Create Stuff People Love
to Talk About (Hardcover)
What I enjoyed was the book can be
understood and applied by the novice. As a marketing beginner, I plan to use the
engines of conversational capital for any future ideas. The authors come
well-qualified as they list as clients: Cirque De Solei and Adidas
